Every face shape guide reads like maths homework. Measure your forehead. Divide by your jaw. Show your working. No one has the time or energy for that, so we skipped all the fluff. All you need is a mirror and two minutes.
STEP ONE: WORK OUT YOUR FACE SHAPE
Pull your hair back off your face. Stand close to the mirror, look straight ahead and keep your chin level. If you have a lipstick or a whiteboard marker you don't care about (and you don't mind cleaning your mirror after), trace the outline of your face on the mirror, from hairline to chin. Step back and look at the shape you drew. It's easier to judge a shape on glass than on your own face. No marker, or can't be bothered messing up your mirror? Take a selfie, front on, hair back, phone held at eye level. Not above your head. That's a different kind of photo. Now answer these three questions.
1. Is your face about as long as it is wide, a bit longer, or clearly longer?
Look at the distance from hairline to chin, then across your face at its widest point.
2. Where is your face widest?
Your forehead, your cheekbones, or about the same all the way down?
3. What does your jaw do?
Does it curve softly, have corners you can see just below your ears, or narrow to a small chin?
What your answers mean
Round | About as long as it is wide. Widest at the cheekbones, with full cheeks. Jaw curves softly.
Square | About as long as it is wide. Same width all the way down. Jaw has corners.
Oval | A bit longer than it is wide. Widest at the cheekbones, only just. Jaw curves softly.
Heart | A bit longer than it is wide. Widest at the forehead. Jaw narrows to a small chin.
Diamond | A bit longer than it is wide. Widest at the cheekbones, clearly. Jaw narrows to a small chin.
Oblong | Clearly longer than it is wide. Same width all the way down. Jaw can go either way.
Still not sure? Most people are a mix of two. Pick the two shapes you're closest to and look for a frame that shows up in both. Or ask the friend who always tells you the truth. Everyone has one.
STEP TWO: UNDERSTAND THE ONE RULE
Frames work by contrast. Your face has a shape, and the frame should balance it, not copy it.
Soft, round face: a frame with angles adds structure.
Sharp, angular face: a frame with curves softens it.
Long face: a tall lens or a wide front interrupts the length.
Wide at the forehead: weight at the bottom of the frame evens it out.
Wide at the cheekbones: curves that follow them, or a stronger brow to add width up top.
Balanced face: almost anything works. Good for you.
That's it. Everything below is that rule applied to six faces.