SITO JOURNAL
Six faces. No forehead measuring.
Every face-shape guide reads like an eye test. Stand here, measure that, calculate your ratio. We skipped it. Here's what actually works, on actual people.
ROUND FACE
Full cheeks, no strong angles, width and length about the same. Round faces get swallowed by round frames, they need the contrast, not the echo.
Reach for Boston in Nori/Brown Polar. Structured, a bit of a jaw of its own. If Boston's not your colour, Ryker does the same job, Vincent or Roux both work too, or go square with Leroy.
SQUARE FACE
Forehead, cheekbones and jaw all roughly the same width, a strong, defined jawline. This face doesn't need more structure. It needs softening.
Aura in Black/Iron Grey Polar rounds off what's already sharp. Orion does the same in a slightly smaller silhouette, and if you want more presence, Atlas, Bobbi (both Aviator) or Siena (Cat Eye) all work.
OVAL FACE
Balanced proportions, face a touch longer than wide. The wildcard shape, this is the one where the rules loosen, because almost everything works.
Orion is the safe, universal pick. Want more drama, go Siena (Cat Eye). Want more structure, Boston (Wayfarer) adds it without overwhelming anything. This section isn't really about correction, it's about whatever mood the outfit's chasing.
HEART-SHAPED FACE
Forehead widest, narrowing down to a smaller chin. The goal is to draw attention down and out, away from the forehead, not add more weight up top.
Siena (Cat Eye) is the strongest match, the upswept corners add width right at cheek level, which is exactly where this face shape wants it. Atlas, The Void or Bobbi (all Aviator) work too, wider at the base, narrower at the top.
DIAMOND FACE
Narrow forehead, wide cheekbones, the widest point on this face isn't the forehead, it's the cheekbones, narrowing again to a smaller jaw and chin. Not the same as heart-shaped, don't mix the two up.
Orion or Siena both follow the natural curve of the face instead of fighting the cheekbone width. One thing worth knowing: this isn't a pitch for our style literally named Diamond, that one's a rectangle shape, and rectangle is the wrong direction entirely for a diamond face. Easy mix-up, given the name.
OBLONG FACE
Longer than it is wide, with the forehead, cheekbones and jaw all similar widths and straight sides. This face has length to spare, the frame's job is to interrupt it, not add to it.
Atlas, The Void or Bobbi (all Aviator) bring horizontal width across the middle of the face. Outer Limits, Electro Vision, Roux or Vincent (rectangle, with some depth to the lens) do the same job differently.
QUICK Q&A -
Can round faces wear round sunglasses?
Generally, no, round on round doubles down on the shape instead of balancing it. Square, Rectangle, or Wayfarer frames like Boston do the job better.
Do aviators suit every face shape?
Close to it. Oval, square, heart-shaped and oblong faces all wear aviators well. Round faces are the exception, an angular frame does more for you there.
What's the difference between a heart-shaped and diamond face?
Heart-shaped is widest at the forehead. Diamond is widest at the cheekbones. Different widest point, different frame, check which one's actually yours before you shop.
Rules are a starting point. Not a life sentence.
Try them on. You'll know.